The Process

The GV Design Sprint was build in 1 week using the waterfall method.

The Research

Understanding the problem

Based on existing data from quotes and a 1:1 interview with a tutor guide, I learned why visitors go to the art museum and how they receive information about a painting, installation, sculpture, or the artist.

Insight

• Many guests walk through an art gallery without knowing anything about the artist or work. They expect the artist to have a tragedy when making it.

• Visitors would search for information beforehand and be overwhelmed with the information provided.

• Guests would go to the gallery and browse around it.

• Visitors prefer a self-paced tour when exploring art.

• The tutor guide wants to tell the guest a story about the work and let them experience the techniques themselves.

User Persona

Who is the potential guest?

Angela wants a self-paced tour to browse through the gallery with the data collected. Her goal is to receive information about the artist without feeling she has missed anything.

End-to-End Map

Mapping out Angela’s journey

Angela’s journey would be entering the museum, walking to an interesting painting, and with her devices, she can scan it to learn or listen to more information about the artist.

Lightning Demos

Gathering Inspiration

I began by looking into Dribbble, Google, and Pinterest to find some inspiration that either was simple (context, video, and audio sound) or more complex (AR, VR, and AI). Both views caught my eye, and I made them into a collage and added sticky notes with notes.

Crazy 8s

Iterating Ideas

Once I had my inspiration, I was ready to sketch tangible solutions on my iPad for 30 minutes. The idea was to sketch as many ideas as possible in a short amount of time.

After looking at my sketches, I decided on one approach that best solved the problem of consumers going to the art museum. Then, I illustrated features that started from the beginning to the end of the frame to make it cohesive. Overall, the goal was to have one solution to focus on for the remainder of the sprint.

Storyboarding

Angela’s journey at the art museum

She would use Art-detecting (AR) and Virtual reality (VR) when walking through the exhibit to learn more about each artist. Also, receive directions within the museum, have audio options to listen to a tour guide, and select her favorite artwork to save later.

User flows

Mapping and Building the Product

Once Angela's path was defined on how she will use the application, it was time to create a realistic prototype using Figma and get ready for a round of testing.

User Testing

What are the users thinking?

I Conducted 5 modern interviews with participants who enjoy going to the art museums, and I asked them to fill out a survey to find CSAT. Overall, they all enjoyed their experience and would be using this product.

Usability Issue : Navigation  

Tutorial on Scanning Image  

Problem:

• 5/5 participant were moving the iPad around and did not realize it was a tutorial to scan an image before viewing the gallery
• The button was not clear to participants

Solution: 

• The background turned into a single image or fixed, so participants can not move the Ipad around until the press the start button
• The start button is more visible with a ‘pop’ of color to indicate users to press it before starting the AR and VR tour.

AR American Gothic

Problem:

• 5/5 participants had a hard time navigating to the next page because the menu bar would be certain parts of the AR experience

• ⅗ stated the text was a challenge to read

• ⅘ participant had a difficult time pressing the button on the button left corner.

Solution: 

• The background turned into a single image or fixed, so participants can not move the iPad around until they press the start button

• Text is slightly larger for users to read and view on their iPad

• The button on the left corner has more padding around it to click on the next slide

Interactive Prototype

Using AR and VR when walking through the exhibit to learn more about each artist

Outcome, Lessons & Next Steps

• Navigation was straightforward. All participants were able to navigate and learn about each artist. However, they could not click on some descriptions or did not notice the 'next button. As a result, I plan to make the prototype more interactive and update the ‘next’ button with clear text.

• AR and VR limitations. Since usability testing was conducted remotely, it was difficult for participants to understand why specific features were on the application (like the map). I plan to code the prototype and conduct guerrilla testing at the art gallery in the future. 

• Expanding the prototype. A participant mentioned they would love to learn more about how the art piece came to the museums (a little more history). They also said that some tour apps have mini podcasts and would love to see them in the application. 

• Continue to improve or enhance the inclusive design. I want to continue to add more inclusive features like a voice activator when a consumer whats to locate a specific art. Also, I would like to add directions to close elevators to help anyone in a wheelchair.