Affinity Map
Sythensises Data
After conducting my 5 user interviews, I used divergent thinking to organize my data into an affinity map. It allowed me to see common themes in motivation, pain points, and quotes and if I needed to go back to conduct more research.
Empathy Map
What is an alternative way to address who would use my product?
An alternative way to understand my potential customers, I can use empathy to map out key goals, feelings, pain points, and behaviors.
Insight
Disguise between behavioral and attitude (knowing that users say one thing but they actually do another
Helps me bridge the gap between Sarah and Kevin and the design concept
Information Architecture (Site Map)
Mapping out the navigation of the product
To organize my navigation pages, I used a site map. My pages included the landing page, recommendation, how it works, search, account, cart, and about us. The goal is to make the pages streamline and show what information the product offers.
